Maestro
NAME
SERVICE
DATE
Maestro
User Interface (UI) Design
July 2023
PROBLEM STATEMENT
The existing pages were very text-heavy and cluttered, making it difficult for users to quickly understand the company’s core values, services, and capabilities. The challenge was to simplify content, improve readability, and design an interface that aligns with a high-end brand identity while keeping users engaged.
OVERVIEW
Maestro Interior is a premium civil and interior construction company that has been delivering high-end projects since 2007. The client wanted their About page to reflect the company’s vision, values, and expertise while presenting information in a clean, modern, and premium-looking interface.
PROJECT OVERVIEW
Maestro Interior is a premium interior and civil construction company specializing in residential, retail, and commercial projects. The client wanted a modern, elegant, and informative website that reflects their expertise, values, and high-quality services.
PROJECT OVERVIEW
Maestro Interior is a premium interior and civil construction company specializing in residential, retail, and commercial projects. The client wanted a modern, elegant, and informative website that reflects their expertise, values, and high-quality services.
OUTCOME AND IMPACT
The redesign resulted in a clean, modern, and intuitive pages that clearly communicates Maestro Interior’s vision, values, and service offerings. By restructuring content into clear, digestible sections, the experience significantly improved user comprehension and engagement, allowing visitors to quickly understand the brand’s expertise and credibility. The final design successfully reflects the company’s premium and professional identity, creating a strong and lasting impression on potential clients and reinforcing trust through a refined, elegant digital presence.
1. Research & Understanding Users
Analyzed Maestro Interior’s target audience high-end residential, retail, and commercial clients to understand expectations around clarity, trust, and premium aesthetics. Identified that users needed to quickly grasp the company’s vision, credibility, and capabilities without being overwhelmed by dense text.
2. Information Architecture
Organized extensive content into clear, meaningful sections: Quality, Commitment, Capacity, Services, Why Us, and Who We Are. Established a strong content hierarchy that prioritizes key messages, improves scanability, and significantly reduces cognitive load while navigating the About page.
3. Visual Design & UI System
Designed a premium, professional UI aligned with the brand’s identity using refined typography, balanced white space, and consistent visual elements. Ensured visual consistency across sections so the page feels cohesive while guiding users smoothly through the narrative of the brand.
4. Wireframing, Prototyping & Iteration
Created wireframes and interactive prototypes using Figma and Miro to validate layout, content flow, and readability. Iterated designs based on stakeholder feedback, ensuring the final interface clearly communicates Maestro Interior’s values and expertise while delivering a polished, user-friendly experience.
DESIGN PROCESS
DESIGN SOLUTION
KEY LEARNINGS
The design focused on simplifying a content-heavy pages into a clear, structured, and visually balanced experience. By organizing information into defined sections and applying strong hierarchy, spacing, and typography, the page now allows users to quickly understand Maestro Interior’s vision, values, and capabilities while maintaining a premium, professional feel.
This project reinforced how thoughtful content hierarchy and layout decisions directly impact usability and comprehension. Designing for a premium brand emphasized the importance of restraint where subtle typography choices, white space, and alignment play a critical role in communicating trust and quality. Collaboration through Figma and Miro enabled efficient feedback and smoother design iterations.
REFLECTION
Working on this project strengthened my ability to translate business narratives into user-centric digital experiences. It highlighted the importance of balancing brand storytelling with usability, ensuring that design decisions serve both aesthetic goals and user clarity. The experience further shaped my approach to creating scalable, intentional UI systems for content-driven pages.
TOOLS
Figma, Miro
Maestro
NAME
Maestro
SERVICE
User Interface (UI) Design
DATE
July 2023
TOOLS
Figma, Miro
PROBLEM STATEMENT
The existing pages were very text-heavy and cluttered, making it difficult for users to quickly understand the company’s core values, services, and capabilities. The challenge was to simplify content, improve readability, and design an interface that aligns with a high-end brand identity while keeping users engaged.
OVERVIEW
Maestro Interior is a premium civil and interior construction company that has been delivering high-end projects since 2007. The client wanted their About page to reflect the company’s vision, values, and expertise while presenting information in a clean, modern, and premium-looking interface.
PROJECT OVERVIEW
Maestro Interior is a premium interior and civil construction company specializing in residential, retail, and commercial projects. The client wanted a modern, elegant, and informative website that reflects their expertise, values, and high-quality services.
DESIGN SOLUTION
KEY LEARNINGS
The design focused on simplifying a content-heavy pages into a clear, structured, and visually balanced experience. By organizing information into defined sections and applying strong hierarchy, spacing, and typography, the page now allows users to quickly understand Maestro Interior’s vision, values, and capabilities while maintaining a premium, professional feel.
This project reinforced how thoughtful content hierarchy and layout decisions directly impact usability and comprehension. Designing for a premium brand emphasized the importance of restraint where subtle typography choices, white space, and alignment play a critical role in communicating trust and quality. Collaboration through Figma and Miro enabled efficient feedback and smoother design iterations.
REFLECTION
Working on this project strengthened my ability to translate business narratives into user-centric digital experiences. It highlighted the importance of balancing brand storytelling with usability, ensuring that design decisions serve both aesthetic goals and user clarity. The experience further shaped my approach to creating scalable, intentional UI systems for content-driven pages.
Menu
Menu
Menu
OUTCOME AND IMPACT
The redesign resulted in a clean, modern, and intuitive pages that clearly communicates Maestro Interior’s vision, values, and service offerings. By restructuring content into clear, digestible sections, the experience significantly improved user comprehension and engagement, allowing visitors to quickly understand the brand’s expertise and credibility. The final design successfully reflects the company’s premium and professional identity, creating a strong and lasting impression on potential clients and reinforcing trust through a refined, elegant digital presence.
DESIGN PROCESS
1. Research & Understanding Users
Analyzed Maestro Interior’s target audience high-end residential, retail, and commercial clients to understand expectations around clarity, trust, and premium aesthetics. Identified that users needed to quickly grasp the company’s vision, credibility, and capabilities without being overwhelmed by dense text.
2. Information Architecture
Organized extensive content into clear, meaningful sections: Quality, Commitment, Capacity, Services, Why Us, and Who We Are. Established a strong content hierarchy that prioritizes key messages, improves scanability, and significantly reduces cognitive load while navigating the About page.
3. Visual Design & UI System
Designed a premium, professional UI aligned with the brand’s identity using refined typography, balanced white space, and consistent visual elements. Ensured visual consistency across sections so the page feels cohesive while guiding users smoothly through the narrative of the brand.
4. Wireframing, Prototyping & Iteration
Created wireframes and interactive prototypes using Figma and Miro to validate layout, content flow, and readability. Iterated designs based on stakeholder feedback, ensuring the final interface clearly communicates Maestro Interior’s values and expertise while delivering a polished, user-friendly experience.
NAME
Maestro
DATE
July 2023
SERVICE
User Interface (UI) Design
TOOLS
Figma, Miro
PROBLEM STATEMENT
The existing pages were very text-heavy and cluttered, making it difficult for users to quickly understand the company’s core values, services, and capabilities. The challenge was to simplify content, improve readability, and design an interface that aligns with a high-end brand identity while keeping users engaged.
OVERVIEW
Maestro Interior is a premium civil and interior construction company that has been delivering high-end projects since 2007. The client wanted their About page to reflect the company’s vision, values, and expertise while presenting information in a clean, modern, and premium-looking interface.
PROJECT OVERVIEW
Maestro Interior is a premium interior and civil construction company specializing in residential, retail, and commercial projects. The client wanted a modern, elegant, and informative website that reflects their expertise, values, and high-quality services.
OUTCOME AND IMPACT
The redesign resulted in a clean, modern, and intuitive pages that clearly communicates Maestro Interior’s vision, values, and service offerings. By restructuring content into clear, digestible sections, the experience significantly improved user comprehension and engagement, allowing visitors to quickly understand the brand’s expertise and credibility. The final design successfully reflects the company’s premium and professional identity, creating a strong and lasting impression on potential clients and reinforcing trust through a refined, elegant digital presence.
DESIGN PROCESS
1. Research & Understanding Users
Analyzed Maestro Interior’s target audience high-end residential, retail, and commercial clients to understand expectations around clarity, trust, and premium aesthetics. Identified that users needed to quickly grasp the company’s vision, credibility, and capabilities without being overwhelmed by dense text.
2. Information Architecture
Organized extensive content into clear, meaningful sections: Quality, Commitment, Capacity, Services, Why Us, and Who We Are. Established a strong content hierarchy that prioritizes key messages, improves scanability, and significantly reduces cognitive load while navigating the About page.
3. Visual Design & UI System
Designed a premium, professional UI aligned with the brand’s identity using refined typography, balanced white space, and consistent visual elements. Ensured visual consistency across sections so the page feels cohesive while guiding users smoothly through the narrative of the brand.
4. Wireframing, Prototyping & Iteration
Created wireframes and interactive prototypes using Figma and Miro to validate layout, content flow, and readability. Iterated designs based on stakeholder feedback, ensuring the final interface clearly communicates Maestro Interior’s values and expertise while delivering a polished, user-friendly experience.
DESIGN SOLUTION
The design focused on simplifying a content-heavy pages into a clear, structured, and visually balanced experience. By organizing information into defined sections and applying strong hierarchy, spacing, and typography, the page now allows users to quickly understand Maestro Interior’s vision, values, and capabilities while maintaining a premium, professional feel.
KEY LEARNINGS
REFLECTION
This project reinforced how thoughtful content hierarchy and layout decisions directly impact usability and comprehension. Designing for a premium brand emphasized the importance of restraint where subtle typography choices, white space, and alignment play a critical role in communicating trust and quality. Collaboration through Figma and Miro enabled efficient feedback and smoother design iterations.
Working on this project strengthened my ability to translate business narratives into user-centric digital experiences. It highlighted the importance of balancing brand storytelling with usability, ensuring that design decisions serve both aesthetic goals and user clarity. The experience further shaped my approach to creating scalable, intentional UI systems for content-driven pages.